Clinical trial data is complex, dense, and difficult to communicate in real-time conversations.
Sales reps needed a way to:
At the same time, the experience had to balance scientific accuracy with simplicity, without overwhelming users.
We focused on transforming the experience from a data-heavy tool into a conversation support system.
We conducted workshops and usability sessions with sales reps to understand how they currently navigate and communicate clinical data.
The goal was to identify:
Key Insights:
These insights shifted the direction from data exploration → conversation enablement
Sales reps are responsible for communicating complex clinical information to HCPs in a clear and persuasive way.
They need tools that:
Healthcare providers are the audience of these conversations.
They expect:
The experience was structured to support a guided workflow, allowing users to:
The architecture prioritizes clarity and progressive disclosure, ensuring users are not overwhelmed.
High-fidelity prototypes were developed and tested with representative users to validate navigation clarity, content hierarchy, and conversational flow.
Testing Goals:
We tested the mid-fi prototype with potential users (sales reps) with 2 different kinds of test
Moderated Usability Tests: Conducted a usability test with 2 of the client's sales reps.
Collaborative Workshop: Collaborative workshop with the field advisory board to demo the prototype (10 sales reps)
Moderated usability sessions confirmed:
Users agreed the product will be impactful during their meetings with the HCPs
“A more intuitive way of navigating clinical information.”
- User 4
of users agreed the product would be impactful in HCP conversations
I established a modular UI system that balanced clinical precision with conversational clarity.
The visual language emphasized hierarchy, accessibility, and reusable components to ensure scalability across medications while aligning with brand standards.
The final solution was a tablet-responsive web application built around scenario-driven navigation rather than static content.
The experience enabled sales reps to move fluidly between treatment scenarios while clearly communicating clinical value in real time.
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I delivered detailed interaction specs and component documentation to ensure implementation fidelity and alignment across engineering, product, and medical stakeholders.
Close collaboration during build reduced ambiguity and maintained design integrity.
Designing thoughtful, scalable digital experiences. Let’s design something meaningful together.
rhardodesign@gmail.com
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