rharodesign@gmail.com / 401-649-5662

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Prototype Design

Eloquii is the ultimate destination for trendy plus size fashion to women in sizes 14-28 From professionals to weekend wardrobe. 

The design of the clothes is taking into consideration different sizes and types of bodies and curates fast-fashion brand for plus size. 

Location: Pentagon City

Challenge

My Role

Tools Used

Interior Design and Architectural Design concept for the brand.

​Creating an iconic experience for the users that reflects the bran's essence.

With the help of my manager, we were assigned to create an develop the initial concept design store for the brand.

From design research, creating initial sketches, 3d models and coordinate render internally to construction drawings. 

3d Max, SketchUp, AutoCAD, Photoshop, Illustrator, Indesign.

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Brand

Eloquii believes that the power of fashion can transform their users. 
They are a fast-fashion company that empowers their clients and creates a positive community that inspires.  

Concept 

The initial design concept intends to reflect the DNA of the brand and taking into consideration the client's feedback and initial thoughts. 
Create a safe space for the clients, where they can share with their loved ones this experience, making them feel empowered in a modern environment created especially for them.  

Mood Board

Inspiration and references

Solution

Design

The final concept proposes a clean and simple layout, some of the featured elements are, the fitting room area was given a more significant square footage to create space where the clients can share and interact but still feel safe and bold to try new exciting clothes.   

Floorplan exploration

Proposed Zoning Plan

Proposed Finish Plan

Proposed Lighting Plan

Interior Elevation

Design Intent

Eloquii is one of the only brands selling only full-size clothes, and from the information gathered, one of the main concerns for the users is that most of the brands that sell plus sizes they usually locate them at the end of the store, hidden and make an embarrassing experience, and the design is not helping them boost their confidence.
In this design concept, we focus on creating a space to highlight the product and create an experience for our customers where they can feel powerful and daring, with a modern, luxurious aesthetic.

Concept renders

Storefront

Interior View

Fitting Rooms View

Material Board

Let's work together!

Let’s discuss how I can help you.