rharodesign@gmail.com / 401-649-5662

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Challenge

Propose a solution for a problem around international travel.

Identify a partnership and platform best fitted for the solution.

Collaborate with a team of developer (one front and one back ended) to ensure our solution is implemented. 

My Role

My responsibility in a multidisciplinary 4 person team ranged from research, create a persona and journey map, organize the information architecture, to design, UI Design, usability testing and prepare spec docs.

Tools

User interviews, persona, journey map, information architecture, card Sorting, site map, sketching, wireframes, rapid prototyping, usability testing, specification document.

Times Travel 

The app that provides you with the information you need about cultural norms/practices that will be useful for travels in foreign countries as it will help you feel knowledgeable and secure during your trips.

Time: 2 weeks   Tools: Sketch, Invision, Adobe CS

Design Process

Hypothesis

Discorver

Define

Develop

Deliver

Problem

Solution

The team followed the double diamond model

Hypothesis

We started the project by selecting travel as our topic and find an initial potential problem and we formulated a hypothesis:

We believe an app that provides basic information about cultural norms/practices will be useful for travelers in foreign countries as it will help them feel knowledgeable and secure during their trips.

User Interviews

As our next step, we identified our target users and conducted user interviews on

6 potential users ages 20-40 and they have to be global travelers and plan their own travels, all of this to help us understand better our problem area and to validate our initial hypothesis. 

We used tools like affinity mapping to synthesize the information, here are our findings:

KEY INSIGHTS​

5/6 I am a conscientious traveler

4/6 I collect recommendations from friends / locals

6/6 I wish I'd known more about...

“We went to four different pharmacies and both times and they were all closed!” 
User 4

4/6 Currency & Money

4/6 Food Service Industry

4/6 Laws & Safety

4/6 Language & Greeting

3/6 Current Events

3/6 Public Transportation

“Italy is garbage with telling you when stuff is open, or they tell you something and the reality is different”
User 1

Users do not have problems planning their trips. 

They source recommendations from friends and existing travel resources.

 

Users don’t typically research “cultural” information as part of trip preparations. 

Yet they all shared anecdotes about disrupted plans due to unexpected, location-specific issues which could have been anticipated or prevented. 

We identified an opportunity to help travelers access important,

location-specific information to make the most of their travels. 

Persona

From the information we got from our interviews we developed a persona

Journey Map

The journey map helped us identify pain points and opportunities where our app can potentially help our users.

Problem Statement

When travelers go abroad, they are often faced with a lot of cultural norms and local practices that are different from their own.
Kiera is on an amazing trip across the world, but she wishes she had access to location-specific information that would help her avoid some sticky situations. How might we give her access to the information she needs to navigate a new place and make the most of her trip?

Platform

 We polled our user group to help us identify the platform we should design and found that…

15/15   People bring their mobile phone on trips

13/15   People buy a global data plan or sim card

2/15     People always bring their laptop on trips 

2/15     People rely on Wifi during their travels

We believe a mobile application will be the best, most accessible and customizable platform for our users.

 

The majority of users have iPhones, so we chose to design in iOS to start.

Design Process 

We tried to keep the design simple because it needed to have a lot of images and content, we added icons to help user identify categories faster.  And we selected the teal color because is associated with being refreshing, calming, sophisticated, energy, wisdom, creativity and loyalty, which align with the personality of our target users and with what we want the app to reflect. 

SEARCH AND SEE YOUR SAVED LOCATIONS DESIGN PROCESS

Low-FI sketch

Mid-Fi prototype

Hi-Fi prototype-version 1

TRIP TIPS DESIGN PROCESS

Low-FI sketch

Mid-Fi prototype

Hi-Fi prototype-version 1

For this tool, we wanted to give the users digestible information that is good to know and that they might need in their trip,  and they wouldn't think to research. 

Usability Testing

We tested the Mid-Fi prototype with 4 users and Hi-Fi Version 1 with 4 users, and made some correction on the design and how the app works. 

“I liked the fun facts page. It is better than travel apps that I have used in the past”
User 2
"I love this app. There aren't a lot of travel apps that have everything you need in one place."
User 4

The Solution

Our solution is an app that allows user to easily locate information they wouldn't think to research for their trips, to avoid bad situation on their trips.

It also contains translator tool, money, measurements, temperature and weight converters with easy access.

Also it contains the trip tips tools which lets the user get information from their trips in a easy and digestible form.

City's Home Page

Browse Cities 

Typical General Info Menu

Trip Tips Tool

Explore app and find information from Palermo

Explore must know facts about Palermo

Next Steps

  • Testing the functionality of other buttons: bookmark, share, translate, news.

  • Building out a push-notification feature for Tips; consider including tips generated and submitted by users.

  • Do some further research to organize the content even better and with user-generated hierarchies.

  • Consider how the app might be used as a planning tool before traveling.