Propose a solution for a problem around international travel.
Identify a partnership and platform best fitted for the solution.
Collaborate with a team of developer (one front and one back ended) to ensure our solution is implemented.
My responsibility in a multidisciplinary 4 person team ranged from research, create a persona and journey map, organize the information architecture, to design, UI Design, usability testing and prepare spec docs.
User interviews, persona, journey map, information architecture, card Sorting, site map, sketching, wireframes, rapid prototyping, usability testing, specification document.
The app that provides you with the information you need about cultural norms/practices that will be useful for travels in foreign countries as it will help you feel knowledgeable and secure during your trips.
Time: 2 weeks Tools: Sketch, Invision, Adobe CS
The team followed the double diamond model
We started the project by selecting travel as our topic and find an initial potential problem and we formulated a hypothesis:
We believe an app that provides basic information about cultural norms/practices will be useful for travelers in foreign countries as it will help them feel knowledgeable and secure during their trips.
As our next step, we identified our target users and conducted user interviews on
6 potential users ages 20-40 and they have to be global travelers and plan their own travels, all of this to help us understand better our problem area and to validate our initial hypothesis.
We used tools like affinity mapping to synthesize the information, here are our findings:
5/6 I am a conscientious traveler
4/6 I collect recommendations from friends / locals
6/6 I wish I'd known more about...
“We went to four different pharmacies and both times and they were all closed!”
4/6 Currency & Money
4/6 Food Service Industry
4/6 Laws & Safety
4/6 Language & Greeting
3/6 Current Events
3/6 Public Transportation
“Italy is garbage with telling you when stuff is open, or they tell you something and the reality is different”
Users do not have problems planning their trips.
They source recommendations from friends and existing travel resources.
Users don’t typically research “cultural” information as part of trip preparations.
Yet they all shared anecdotes about disrupted plans due to unexpected, location-specific issues which could have been anticipated or prevented.
We identified an opportunity to help travelers access important,
location-specific information to make the most of their travels.
From the information we got from our interviews we developed a persona
The journey map helped us identify pain points and opportunities where our app can potentially help our users.
When travelers go abroad, they are often faced with a lot of cultural norms and local practices that are different from their own.
Kiera is on an amazing trip across the world, but she wishes she had access to location-specific information that would help her avoid some sticky situations. How might we give her access to the information she needs to navigate a new place and make the most of her trip?
We polled our user group to help us identify the platform we should design and found that…
15/15 People bring their mobile phone on trips
13/15 People buy a global data plan or sim card
2/15 People always bring their laptop on trips
2/15 People rely on Wifi during their travels
We believe a mobile application will be the best, most accessible and customizable platform for our users.
The majority of users have iPhones, so we chose to design in iOS to start.
We tried to keep the design simple because it needed to have a lot of images and content, we added icons to help user identify categories faster. And we selected the teal color because is associated with being refreshing, calming, sophisticated, energy, wisdom, creativity and loyalty, which align with the personality of our target users and with what we want the app to reflect.
SEARCH AND SEE YOUR SAVED LOCATIONS DESIGN PROCESS
Hi-Fi prototype-version 1
TRIP TIPS DESIGN PROCESS
Hi-Fi prototype-version 1
For this tool, we wanted to give the users digestible information that is good to know and that they might need in their trip, and they wouldn't think to research.
We tested the Mid-Fi prototype with 4 users and Hi-Fi Version 1 with 4 users, and made some correction on the design and how the app works.
“I liked the fun facts page. It is better than travel apps that I have used in the past”
"I love this app. There aren't a lot of travel apps that have everything you need in one place."
Our solution is an app that allows user to easily locate information they wouldn't think to research for their trips, to avoid bad situation on their trips.
It also contains translator tool, money, measurements, temperature and weight converters with easy access.
Also it contains the trip tips tools which lets the user get information from their trips in a easy and digestible form.
City's Home Page
Typical General Info Menu
Trip Tips Tool
Explore app and find information from Palermo
Explore must know facts about Palermo
Testing the functionality of other buttons: bookmark, share, translate, news.
Building out a push-notification feature for Tips; consider including tips generated and submitted by users.
Do some further research to organize the content even better and with user-generated hierarchies.
Consider how the app might be used as a planning tool before traveling.