Contemporary Los Angeles rapidly growing brand, which creates collections that are easy, effortless, feminine, and casual, while balancing modern and sophisticated.
Location: City (Westfield), Los Angeles
Develop the store design concept for the brand.
Creating an iconic experience for the users that reflects the bran's essence.
With the help of my manager, we were assigned to create and develop the initial concept design store for the brand.
From design research, creating initial sketches, 3d models, and renders to construction drawings.
3d Max, SketchUp, AutoCAD, Photoshop, Illustrator, Indesign.
Ali & Jay embraces the duality of the modern girl: Cool & fearless, but also classic & feminine.
Our girl lives every moment to the fullest, whether that's an Ali or Jay moment.
THE IT GIRL FOR EVERY OCCASION
LIVES THE HUSTLE BUT TREATS HERSELF
The initial design concept intends to reflect the DNA of the brand, by embracing the duality of Ali and Jay and creating a balance of contrasting materials, textures, and colors that reflect the target user's qualities, fresh and fearless, and also the classic and feminine.
For the facade, we created many design studies to be able to reflect the brand's essence and also get the most visibility for the clients, and since the store is 700sf, we opened up the floorplan for the clients to have easy access to all the store and can help new potential users to discover the brand.
Side lit signage
The store is 700sf, and the proposed layout is intended to maximize the space, having an open plan, and concealing the back of the house, and cash wraps.
At the back of the store, we are proposing a feature wall where you can take photos and create an online presence of the brand. This feature wall will have a different featured artist in collaboration, to develop Instagram moments and strong statements.
Wall-mounted TV screens
Photo op changeable art installation
Tile pattern extends to the ceiling
Marble & brass pattern tiles on wood wall
brass, marble & concete
Following you can see some of the drawings for the initial