rharodesign@gmail.com / 401-649-5662

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Prototype Design

Contemporary Los Angeles rapidly growing brand, which creates collections that are easy, effortless, feminine, and casual, while balancing modern and sophisticated.

 

Location: City (Westfield), Los Angeles

Challenge

My Role

Tools Used

Develop the store design concept for the brand. 

​Creating an iconic experience for the users that reflects the bran's essence.

With the help of my manager, we were assigned to create an develop the initial concept design store for the brand.

From design research, creating initial sketches, 3d models, and renders to construction drawings. 

3d Max, SketchUp, AutoCAD, Photoshop, Illustrator, Indesign.

The Brand

Brand DNA

Ali & Jay embraces the duality of the modern girl: Cool & fearless, but also classic & feminine. 
Our girl lives every moment to the fullest, whether that's an Ali or Jay moment.

#A6272E

#F8A72F

BRAND  DNA

EMBRACING DUALITY

&

ALI

THE IT GIRL FOR EVERY OCCASION

#JAYMOMENT

#ALIMOMENT

JAY

LIVES THE HUSTLE BUT TREATS HERSELF

#ALIMOMENT

#JAYMOMENT

Concept 

The initial design concept intends to reflect the DNA of the brand, by embracing the duality of Ali and Jay and creating a balance of contrasting materials, textures, and colors that reflect the target users qualities fresh and fearless and also the classic and feminine. 

Juxtaposing materials

Digital signage\

Interactivity

Solution

Storefront 

For the facade, we created many design studies to be able to reflect the brand's essence and also get the most visibility for the clients, and since the store is 700sf, we opened up the floorplan for the clients to have easy access to all the store and can help new potential users to discover the brand. 

Concept sketches

Visual Display

Side lit signage

Interior

The store is 700sf, and the proposed layout is intended to maximize the space, having an open plan, and concealing the back of the house, and cash wraps.
At the back of the store, we are proposing a feature wall where you can take photos and create an online presence of the brand. This feature wall will have a different featured artist in collaboration, to develop Instagram moment and strong statements. 

Concept sketches

Wall-mounted TV screens

Photo op changeable art installation

Tile pattern extends to the ceiling

Marble & brass pattern tiles on wood wall

Accessories tables:

brass, marble & concete

Deliver

Drawings

Following you can see some of the drawings for the initial

design package.

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Let's work together!

Let’s discuss how I can help you.