Low Budget Ballers

Challenge

Our team was contracted to create a responsive website that solves the problems of real users in the finance category.

Our job was to understand the behaviors of the users within our category and identify areas of opportunity for improvement.

My Role

My responsibility in a multidisciplinary 3 person team ranged from user interviews, research, to design and usability testing.

Tools

User interviews, persona, research synthesis,  journey map, Moscow map, sketching, wireframes, rapid prototyping, usability testing.

Design Process

Discorver

Define

Develop

Deliver

Hypothesis

Solution

Problem

The team followed the double diamond model

User Interviews

We started the project by identified our target users and try to understand more about the subject finance, we conducted user interviews on 8 potential users average ages 23, one of the requirements was that they needed to have a source of income, part time or full time job and they should be the ones managing their budget.

For the user interview we focused on trying to understand how much they knew about budgeting and what do they do to stay on track, understand spending habits and saving behavior, also what are the current solutions they use and what are the pros and cons about them.

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We used tools like affinity mapping to synthesize the information, here are our findings:

KEY INSIGHTS​

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8/8 users find it hard to save because they are tempted by social outings

8/8 users find themselves overspending on food and clothes.

6/8 users can’t find resources regarding money management or don’t know where to look.

“Sometimes when I ask questions about money management, people look at me like “come on, you should know this.” 

 User 7

“I feel embarrassed asking my parents for money.” 

User 2

Meet Angie!

We were able to identify and craft a persona, using the insights from our interviews.

Angie's Journey Map

The journey map helped us identify pain points and opportunities where our website can potentially help our users.

Problem Statement

When young adults enter the “real world,” they want to save money but are tempted to spend by social influences.

Angie finds it challenging to maintain a healthy social life while growing her savings, how might we help her partake in social activities with friends while being budget-friendly?

Design Process 

We started designing the phone version and completed 3 rounds of design studio, were we made quick sketches and propose ideas on how can we help Angie.

Concepts from Round 3 of design studio focus on helping Angie feel confident when suggesting cheaper options when her friends ask her to go to places that would require her to spend a lot of money.

 SCREENS DESIGN PROCESS

Mid-Fi phone prototype

Higer-Fi phone prototype

Hi-Fi desktop prototype

Sharing a new option to go with your friends